MG - 307 Public Relations-Nonprofits

Credits: 3

A study of the public relations activities within a nonprofit organization. The course will cover different groups of stakeholders involved with nonprofits, who they appeal to and how, what communications media they prefer, and what media is most practical. Students will apply problem- solving skills and public relations principles learned to create and develop a public relations plan for the organization. Not open to students who have taken CM 310 or CM 311. Offered only through Adult Studies.