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Sep 08, 2024
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MK - 201 Principles of MarketingCredits: 3
An introduction to the activities and decisions involved in the exchange of goods, services, or ideas from manufacturer/service provider to the consumer. The marketing functions and concepts of market research, product planning, buyer behavior, advertising and selling, and pricing are a few of the topics covered. Market Plan elements including product, price, place, and promotion are discussed. Basic analytical and decision-making skills will also be developed.
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