Nov 28, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 315 Business to Business Marketing

Credits: 3

Emphasizes analytical and decision-making techniques in the marketing of goods and services to businesses, institutions, and the government. It also covers organizational buying behavior, product/market planning, sales and distribution management, pricing and promotion from the perspective of both the buyer and the seller.

Prerequisite(s): MK-201

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