MK - 505 International Marketing

Credits: 3

Designed to provide students with the opportunity to apply basic marketing concepts, principles, strategies, and techniques to the special challenges of the international setting. This is done by examining and applying marketing decision-making processes, determining marketing information requirements, developing criteria for planning and control systems, and becoming familiar with alternative organizational designs and marketing strategies most effective in the global context increasingly faced by the multi-national firm.

Prerequisite: CR 504