MK - 201 Principles of Marketing

Credits: 3

An introduction to the activities and decisions involved in the exchange of goods, services, or ideas from manufacturer/service provider to the consumer. The marketing functions and concepts of market research, product planning, buyer behavior, advertising and selling, and pricing are a few of the topics covered. Market Plan elements including product, price, place, and promotion are discussed. Basic analytical and decision-making skills will also be developed.