Oct 09, 2026  
2026-2027 Undergraduate Catalog 
    
2026-2027 Undergraduate Catalog
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MK - 341 Social Media and Business

Credits: 3

Use and trends in social media from a strategic business perspective. The management component may cover online workplace privacy, training, collaboration, firm reputation, and company strategy. The marketing component may discuss strategic marketing objectives, tool selection, brand development, selling and ROI using social media. Topic selection is at the discretion of the instructor.

Prerequisite(s): MK 201 , MG 100  or MI 205  



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