MK - 410 Marketing Research

Credits: 3

This course addresses the planning, execution, and evaluation of marketing research activities. Particular emphasis will be placed on the techniques and methodology used in the collection, analysis, and interpretation of economic, demographic, and sociological data for use in marketing decision making. Students will also explore analytical tools to prepare them for appropriate data analysis and use.

Prerequisite(s): MK 201, and MA 110, MA 111, or MA 301