CM - 328 Campaign Management

Credits: 3

Examines design, management, and evaluation of strategic campaigns across political, marketing, corporate social responsibility, consumer relations, issues management, and crisis contexts. Students explore how institutions, rules, and norms shape campaign development. Emphasis placed on campaign planning (research, message development, field operations, team building, budgeting, media relations, fundraising, technological integration). Through analysis of campaigns, students assess campaign effectiveness and ethical considerations.

Prerequisite(s): CM 310