CM - 330 Crisis Management and Communication

Credits: 3

Examines how individuals, organizations, and institutions prevent, prepare for, respond to, and recover from curses through effective communication. Students will learn about managing crises across contexts, such as organizational, public relations, health, government, nonprofit, and emergency management. Emphasis is placed on risk assessment, message design, stakeholder analysis, ethical decision-making, and post-crisis evaluation while dealing with uncertainty and high stress.