CM - 311 Media Relations

Credits: 3

Introduces students to praxis of media relations across corporate, nonprofit, and government settings. Students research media outlets and reporters, identify worthy news values, and craft messages to generate media coverage. Skills include writing multimedia press releases, utilizing professional databases, and search engine optimization. Emphasizes developing media plans, serving as organizational spokespeople, managing crises, integrating digital and traditional media.

Prerequisite(s): CM 220 and CM 310