MK - 504 Marketing Simulation

Credits: 3

A computer-based simulation, which allows students to make interactive decisions and to receive feedback from the model, so as to create an appreciation of the interrelatedness of the numerous variables which affect key marketing decisions. Normally, student teams compete by making decisions about price levels, production levels, promotion policies, distribution systems, product features, research budgets, etc., which affect their company and/or industry.

Prerequisite: CR 504