Marketing, Data Analytics (BS)

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Marketing Major and Learning Outcomes

Business Core

AB - 217 Financial Accounting Credits: 3
AB - 219 Managerial Accounting Credits: 3
AB - 272 The Legal Environment of Business Credits: 3
EC - 209 Principles of Macroeconomics: MOT/ Social Science Credits: 3
EC - 210 Principles of Microeconomics Credits: 3
FN - 331 Financial Management Credits: 3
MG - 100 Introduction to Business Credits: 3
MG - 201 Principles of Management Credits: 3
MG - 220 Data Analysis Credits: 3
MG - 233 Business Communication Skills: The DeSales Experience Credits: 3
MK - 201 Principles of Marketing Credits: 3

Major Courses

MK - 220 Consumer Behavior Credits: 3
MK - 340 International Marketing Credits: 3
MK - 410 Marketing Research Credits: 3
MK - 452 Marketing Planning and Strategy Credits: 3
MG - 4000 Business Capstone Credits: 1
One other MK course

Data Analytics Courses

CS - 260 Databases & Data Visualization Credits: 3
MG - 226 Introduction to Data Analytics and AI Credits: 3
MI - 353 Statistical Analysis and Predictive Modeling Credits: 3
MI - 462 Applied AI Platforms and Projects Credits: 3

4½ year BS/MBA Degree Program

A 4½ year BS/MBA Degree Program in Marketing is available to qualifying students. This program is designed to provide a competitive advantage for entry into the professional workplace. At the end of their junior year, marketing majors with at least a 3.0 GPA are eligible for the program. Qualifying students may begin MBA courses during the fall semester of their senior year.