Marketing Major and Learning Outcomes

Marketing Major Mission Statement

The mission of the Marketing Major is to provide a high-value business educational experience within the Salesian tradition. The major is characterized by a strong faculty-student community; a compassionate and collegial working environment; the advancement of knowledge through high-quality teaching and academic programs, effective communication, and relevant experiential learning; and student engagement with the business world.

Marketing Major Student Learning Outcomes

Students who graduate from DeSales University with a major in marketing will be able to:

1. demonstrate competency in general education skill areas such as oral and written communication, quantitative methods, research, critical thinking, ethical decision making, continuous learning, and technology;
2. understand and apply appropriate skills to be an effective marketing employee within a variety of organizational settings. This would include demonstrating competency in areas such as teaming, leadership, followership, time management, project management, motivation, negotiation, planning, and human relations;
3. understand the purpose, foundational concepts, and interconnections of the core functional areas of an organization, including the role of marketing and how and why marketing helps an organization to implement the marketing concept and create competitive advantages;
4. use the marketing planning process and work within the marketing environments to develop effective marketing tactics, strategies, and plans - including selection of appropriate target markets and development of detailed product, promotion, price, and place mixes - which satisfy target customer needs and organizational objectives in the context of a global and ever-changing marketplace.

This business program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).