Marketing (BA)

Business Core

• AB - 217 Financial Accounting Credits: 3
• AB - 219 Managerial Accounting Credits: 3
• AB - 272 The Legal Environment of Business Credits: 3
• EC - 209 Principles of Macroeconomics: MOT/ Social Science Credits: 3
• EC - 210 Principles of Microeconomics Credits: 3

•  

• FN - 330 Corporate Finance Credits: 3

• OR

• FN - 331 Financial Management Credits: 3

•  

• MG - 100 Introduction to Business Credits: 3
• MG - 201 Principles of Management Credits: 3
• MG - 211 Quantitative Business Analysis Credits: 3
• MK - 201 Principles of Marketing Credits: 3

Marketing Courses

• MK - 220 Consumer Behavior Credits: 3
• MK - 340 International Marketing Credits: 3
• MK - 410 Marketing Research Credits: 3
• MK - 452 Marketing Planning and Strategy Credits: 3
• MG - 4000 Business Capstone Credits: 1

Elective

• one other course in marketing

4½ year BA/MBA Degree Program

A 4½ year BA/MBA Degree Program in Marketing is available to qualifying students. This program is designed to provide a competitive advantage for entry into the professional workplace. At the end of their junior year, marketing majors with at least a 3.0 GPA are eligible for the program. Qualifying students may begin MBA courses during the fall semester of their senior year.