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Sep 08, 2024
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MK - 350 Pharmaceutical MarketingCredits: 3
Introduces students to critical aspects of drug development, marketing, utilization, and evaluative science. The course goal is to explore prescription medications, practices and outcomes of drug therapy by understanding drug development and its approval process, creating awareness of pharmaceutical industry marketing practices, and developing evaluation skills and strategies for marketing techniques and unbiased drug information.
Prerequisite(s): MK 201
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