Mar 14, 2025  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 235 Service and Retail Marketing

Credits: 3

Focuses on the application of analytical and decision-oriented marketing concepts to the ever-growing service sector of our economy, with specific emphasis on the retailing of consumer products.

Prerequisite(s): MK 201 



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