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Mar 14, 2025
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MK - 325 Advertising and Promotional CommunicationCredits: 3
Students will explore the management of the advertising function and its integration with other forms of promotion. Special emphasis will be given to the Integrated Marketing Communications. Topics include planning the promotional program, determining the most effective approach, evaluation of media and budget, research, and economic and social aspects of promotional activities.
Prerequisite(s): MK-201
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