Mar 14, 2025  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 330 Health Care Marketing

Credits: 3

Focuses on the application of basic marketing tools and concepts to the health care industry. Topics include orienting service to clients/ customers, building communications, motivating internal and external publics, application of marketing research and segmentation analysis to the healthcare, pharmaceutical and medical industries.

Prerequisite(s): None



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