Mar 14, 2025  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 340 International Marketing

Credits: 3

An introduction to assessing international marketing opportunities and formulating and implementing international marketing strategies. Students will explore how to use marketing analyses and deductive decision modeling in assessing international marketing opportunities. Topics include international strategies and policies, foreign market selection, adaptation of products, distribution, communication channels, and information gathering, planning, and control.

Prerequisite(s): MK 201 



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