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Mar 14, 2025
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MK - 340 International MarketingCredits: 3
An introduction to assessing international marketing opportunities and formulating and implementing international marketing strategies. Students will explore how to use marketing analyses and deductive decision modeling in assessing international marketing opportunities. Topics include international strategies and policies, foreign market selection, adaptation of products, distribution, communication channels, and information gathering, planning, and control.
Prerequisite(s): MK 201
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