Mar 14, 2025  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 341 Social Media and Business

Credits: 3

Use and trends in social media from a strategic business perspective. The management component may cover online workplace privacy, training, collaboration, firm reputation, and company strategy. The marketing component may discuss strategic marketing objectives, tool selection, brand development, selling and ROI using social media. Topic selection is at the discretion of the instructor.

Prerequisite(s): MK 201 , MG 100  or MI 205 


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