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Mar 14, 2025
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MK - 355 Electronic MarketingCredits: 3
Investigates the value of electronic marketing resources and ways to integrate these tools into each stage of the marketing process. Topics to be explored include: the Internet and its role in electronic marketing, effective database management, execution of online channels and communication strategies, and consumer behavior and marketing research in relation to electronic marketing strategy.
Prerequisite(s): MK 201
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