Mar 13, 2025  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MK - 355 Electronic Marketing

Credits: 3

Investigates the value of electronic marketing resources and ways to integrate these tools into each stage of the marketing process. Topics to be explored include: the Internet and its role in electronic marketing, effective database management, execution of online channels and communication strategies, and consumer behavior and marketing research in relation to electronic marketing strategy.

Prerequisite(s): MK 201 



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