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Mar 13, 2025
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MG - 326 Data MiningCredits: 3
Cross-listed with MK 326 .
Basic concepts, tasks, methods, and techniques in data mining. Students will develop and understanding of the process, issues, and techniques, and solve problems using data mining tools and systems. A special emphasis will be placed upon the importance of data in customer relationship management.
Prerequisite(s): MK 201 and 1 other marketing course
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