MK - 326 Data Mining

Credits: 3

Cross-listed with MG 326.

Focuses on the basic concepts, tasks, methods, and techniques in data mining. Students will develop an understanding of the process, issues, and techniques, and solve problems using data mining tools and systems. A special emphasis will be placed upon the importance of data in customer relationship management.

Prerequisite(s): MK 201 and 1 other marketing course