CM - 305 Persuasive Communication

Credits: 3

The fundamentals of proposal design as well as writing for sales, public relations, public health campaigns, and media. After studying the fundamentals of persuasive technique and organization, students will apply these skills in various formats, from promotional pieces to formal proposal writing and persuasive speaking. The use of visuals, interview techniques, and research design considerations will supplement the persuasive projects. Strongly recommended for students in the Advertising and Public Relations track.

Prerequisite(s): EN 103 EN 104