HCM - 314 Public Health Communication

Credits: 3

Will explore the role of theory and research in health campaigns and risk/crisis communication. Students will learn to lead the planning, implementation, and evaluation of messages that affect individual-level behavior change and community-wide action related to public health issues (e.g., promoting healthy lifestyles, health screening, disease prevention, etc.). Will also include the psychology of risk, risk assessment, crisis communication, risk reduction and mitigation, and community mobilization.