Communication, Advertising, Marketing and/or Public Relations Track (BA)

Communication Core

• CM - 130 Introduction to Mass Communication: MOT/Social Science Credits: 3
• CM - 199 Communication Theory Credits: 3
• CM - 206 Public Speaking Credits: 3

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• CM - 220 Journalism Credits: 3

• OR

• CM - 320 Journalism II Credits: 3

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• CM - 310 Fundamentals of Public Relations Credits: 3
• CM - 405 Professional Communication Seminar Credits: 3

Advertising, Marketing and/or Public Relations Courses

Choose three.

• MK - 201 Principles of Marketing Credits: 3
• MK - 220 Consumer Behavior Credits: 3
• MK - 325 Advertising and Promotional Communication Credits: 3
• MG - 233 Business Communication Skills: The DeSales Experience Credits: 3

Communication Electives

Choose seven.

• CM - 205 Introduction to Professional Communication Credits: 3
• CM - 212 Creative Writing: Poetry I Credits: 3
• CM - 275 Interpersonal Communication Credits: 3
• CM - 290 Pop Culture Credits: 3
• CM - 305 Persuasive Communication Credits: 3
• CM - 309 Topics in Communication Credits: 3
• CM - 312 Creative Writing: Fiction Credits: 3
• CM - 313 Writing for Promotion and Public Relations Credits: 3
• CM - 314 PR Case Studies Credits: 3
• CM - 315 PR and Event Planning Credits: 3
• CM - 316 Publishing Credits: 3
• CM - 319 Professional Writing Credits: 3
• CM - 320 Journalism II Credits: 3
• CM - 325 Journalism Practicum Credits: 3
• CM - 340 Creative Non-Fiction Credits: 3
• CM - 360 Organizational Communication Credits: 3
• CM - 365 Gender Communication Credits: 3
• CM - 380 Media Law and Politics Credits: 3
• CM - 390 Media Ethics Credits: 3
• CM - 391 Communication Internship Credits: 3
• CM - 460 Research in Communication Credits: 3
• HCM - 230 Introduction to Health Communication: MOT/Social Science Credits: 3
• HCM - 280 Patient-Provider Communication Credits: 3
• HCM - 290 Media and Health Credits: 3
• HCM - 314 Public Health Communication Credits: 3
• HCM - 318 Culture, Health, and Communication Credits: 3